February 11, 2025
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Here’s how much money LSU football, other sports made during the 2024 fiscal year

In the 2024 fiscal year, which spanned from July 1, 2023, to June 30, 2024, Louisiana State University’s (LSU) athletic department experienced notable financial developments across its various sports programs.

Football Program:

LSU’s football program generated over $52 million in revenue during this period. This figure represents a slight decrease from the previous year. The decline was primarily due to increased expenditures in coaching salaries and recruiting efforts. Specifically, the coaching payroll expanded by approximately $2 million, and recruiting expenses rose by more than $500,000. Despite these increased costs, the program maintained substantial earnings, bolstered by enhanced media rights deals and conference distributions from bowl games. citeturn0search0

Women’s Basketball:

Under the leadership of Coach Kim Mulkey, LSU’s women’s basketball program received significant financial investment, which translated into on-court success, including an NCAA championship win in 2023. The university allocated more resources to women’s basketball than to the men’s program, reflecting a strategic emphasis on fostering excellence in women’s sports. citeturn0search0

Overall Athletic Department Financials:

The Southeastern Conference (SEC) announced a total revenue distribution of $808.4 million to its 16 member universities for the 2023-24 fiscal year, concluding on August 31, 2024. This marks an increase from the $741.0 million distributed in the previous year. The average per-school distribution rose from $51.3 million to approximately $56.3 million, not including bowl money retained by participants. citeturn0search3

It’s important to note that while LSU’s athletic department has historically operated at a profit, specific financial outcomes can vary annually based on factors such as revenue generation, expenses, and strategic financial decisions. For instance, in the 2022-23 fiscal year, the department reported a deficit after transferring $5.24 million to the academic side of the university. citeturn0search7

These financial dynamics underscore LSU’s commitment to investing in its athletic programs to achieve competitive success while also supporting the broader academic mission of the university.